Mike McMaster, Author at ReIntent

Harness the Power of Data in Account-Based Marketing: Strategies for Success

by Mike McMaster | Dec 7, 2023

Identify The Perfect Account With Data Driven StrategiesIn today's competitive business landscape, account-based marketing (ABM) has emerged as a powerful strategy for targeting high-value accounts and driving personalized, meaningful interactions. With the increasing availability of data, organizations can now leverage this...

5 Inspiring Lead Generation Strategies

by Mike McMaster | Nov 16, 2023

Discover 5 lead generation tactics for financial advisors and business service firms

The Importance of B2B Brand Architecture

by Mike McMaster | Oct 24, 2023

A practical guide for defining your brand architecture with examples

What’s the difference between data hygiene vs data quality?

by Mike McMaster | Feb 3, 2023

Data hygiene is the practice of fixing errors in the data itself, or cleaning it up (validating email addresses, identifying incorrect phone numbers, etc.). Data quality involves evaluating the data to ensure it adheres to specific criteria and standards for loading into your CRM or database. ReIntent can help solve your data...